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Social Media Specialist
Requisition Number:2020-CA/PI-001
Department:Public Information
Employee Type:Regular
Hours Per Week:35
  

Job Responsibilities:
Responsible for social media campaigns and the day-to-day management of ABCD’s social media accounts with the goals of increasing the organization’s visibility, reputation, online community, and audience engagement and conversion. Work with senior marketing communications staff to develop social media strategies, plans, and initiative-driven content. Develop editorial calendars, develops content, schedules/posts content, manages and reports on insights/analytics, and recommends redirection and refinement based on post/campaign performance. Contribute to the strategy and planning for social media campaigns. Coordinate social media activities, including the gathering of content/assets, with integrated multichannel campaigns and initiative. Build community and engagement by following, commenting, sharing, retweeting, and otherwise engaging with influencers, partners, and various constituents/accounts. Write, edit, and proofread content/posts in the ABCD brand voice and supporting key messages. Schedule/post content including graphics, images, and videos/links. Monitor and report on social media insights and analytics on a weekly basis. Attend special events (limited basis) and livestream/tweet/post content, including photos/short video. Stay current and advise on best practices and emerging trends in social and digital media. Perform other related duties as assigned from time to time.

Job Qualifications:
Minimum of a Bachelor’s degree in marketing, communications, or related field and 2 to 5 years of experience creating successful online content and social media experience required. Must have multitasking and time management skills with the ability to prioritize tasks and work in a fast-paced and demanding environment. Knowledge of common industry tools (HootSuite, etc.). Superior written and verbal skills. Mission-driven: curious, collaborative, and committed. Proficiency in Spanish a plus.