Assistant Director of Media Relations and Content
Requisition Number:2021-CA/PI-003
Department:Public Information
Employee Type:Regular
Hours Per Week:35

Action for Boston Community Development (ABCD) is a nonprofit human services organization that each year provides more than 100,000 low income residents in the Greater Boston region with the tools and resources needed to transition from poverty to stability and from stability to success.

The Assistant Director of Media Relations and Content sits within the Public Information department at ABCD. In conjunction with the Director of Communications, the Assistant Director contributes to and promotes strategic growth, bringing new ideas, innovations and energy to the department and the organization. The Assistant Director leads, co-leads, and contributes to media relations and multichannel campaigns and initiatives and oversees content development and updates in all channels. 

Duties include:
  • Work closely with the President/CEO and Executive team, as well as the Director of Communications, writing and delivering timely, effective and relevant press releases and media advisories, digital outreach, write and maintain talking points, develop key messages, pitch and respond immediately to media inquiries, and coordinate related interviews
  • Develop and sustain positive relationships with media contacts in order to facilitate delivery of agency news, events and position on larger political and social issues
  • Track, monitor and report on communication strategies, response and results
  • Oversee department in the absence of the Director
  • Working closely with the Social Media & Digital Communications Specialist, lead or co-lead development of social media strategies and execution, advising on content, analytics, reporting, and redirection to achieve top performance
  • Advise on social media strategy, creation and deployment of premium content/social assets, in order to grow and engage social communities
  • Write and edit social media content and, working with the social media specialist, ensure appropriate distribution through social media platforms
  • Develop and implement and report on social media plans and special campaigns for the agency and its programs and events, including information on platforms, goals, tactics and execution of each plan
  • Perform other related duties as assigned from time to time.

Job Qualifications:
  • Minimum of three to five years of experience in public relations, writing and social media and a Bachelor’s degree in Journalism, Marketing, Communications or related field required
  • Must have demonstrated success with developing strategy, media plans, implementation, and story/content placement in print, digital, and social media outlets, influencer channels, podcasts, etc.
  • Comfortable working and communicating with senior executives, community leaders, and other prominent individuals
  • Superb written and verbal communication skills. (writing portfolio required)
  • Proficient with CMS/WordPress; tools including HootSuite, Google Workspace, MS Office
  • Demonstrated project management skills. Strong ability to engage various audiences
  • Demonstrated understanding of written, social and digital media, including working knowledge and oversight of digital advertising, analytics, social insights, and metrics in order to continuously improve performance
  • Strong research, analytics and reporting capability 
  • Must be able to work sensitively and effectively with individuals of diverse educational, socio-economic and cultural backgrounds
  • Proficiency in Spanish a plus.


  • Make an impact on the community
  • Free professional development opportunities and trainings
  • Health and Dental Insurance
  • Long-term and Short-term Disability Insurance
  • Life Insurance
  • 403B Retirement Plan with employer match and vesting
  • Paid Time Off
  • 13 Observed Holidays
Please note: Candidates must submit writing samples or link to portfolio to be considered.