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Social Media & Digital Communications Specialist
Requisition Number:2021-CA/PI-004
Department:Public Information
Employee Type:Regular
Hours Per Week:35
  

Overview:
Action for Boston Community Development is a nonprofit human services organization that each year provides more than 100,000 low income residents in the Greater Boston region with the tools and resources needed to transition from poverty to stability and from stability to success.

As part of the Public Information department at ABCD, the Social Media & Digital Marketing Specialist is responsible for social media campaigns and the day-to-day management of ABCD’s social media accounts and website analytics with the goals of increasing the organization’s visibility, reputation, online communities, and audience engagement and conversion. 

Duties include:
  • Work with senior marketing communications staff to develop social media and digital marketing strategies, plans, and initiative-driven content
  • Develop editorial calendars, develops content, schedules/posts content, manages and reports on insights/analytics, including SEO, and recommends redirection and refinement to optimize performance
  • Contribute to the strategy and planning for social media campaigns
  • Coordinate social media activities, including the gathering of content/assets, with integrated multichannel campaigns and initiative
  • Build community and engagement by following, commenting, sharing, retweeting, and otherwise engaging with influencers, partners, and various constituents/accounts
  • Write, edit, and proofread content/posts in the ABCD brand voice and supporting key messages
  • Schedule/post content including graphics, images, and videos/links
  • Monitor and report on social media insights and analytics on a weekly basis
  • Monitor, update, and report on ABCD website and microsite SEO and analytics on a monthly basis
  • Attend special events (limited basis) and livestream/tweet/post content, including photos/short video
  • Stay current and advise on best practices and emerging trends in social and digital media
  • Perform other related duties as assigned from time to time. 

Job Qualifications:
  • Minimum of a Bachelor’s degree in marketing, communications, or related field and 1 to 3 years of experience creating successful online content and social media experience required
  • Must have multitasking and time management skills with the ability to prioritize tasks and work in a fast-paced and demanding environment
  • Knowledge of common industry tools (HootSuite, etc.)
  • Superior written and verbal skills
  • Data-driven and content-savvy individual who is curious, collaborative and committed
  • Proficiency in Spanish a plus

Why ABCD?

  • Make an impact on the community
  • Professional development opportunities and trainings
  • Health and Dental Insurance
  • Long-term and Short-term Disability Insurance
  • Life Insurance
  • 401K Retirement Plan with employer match and vesting after 6 months
  • Paid Time Off
  • 13 Observed Holidays