Social Media Outreach Specialist
Requisition Number:2021-HLTH-003
Department:Health Services
Employee Type:Regular
Hours Per Week:35


Action for Boston Community Development is a nonprofit human services organization that each year provides more than 100,000 low income residents in the Greater Boston region with the tools and resources needed to transition from poverty to stability and from stability to success.

The Health Services Department is committed to maintaining the optimal health of low-income residents of Boston and surrounding communities through the ABCD Family Planning Partnership and several cutting-edge, community-based disease prevention and health promotion programs. Health Services fosters community partnerships to strengthen and broaden the array of services available and to address the health of the whole individual.

Duties Include:
  • Responsible for social media campaigns and the day-to-day management of the Health Services social media accounts with the goals of increasing the organization’s visibility, reputation, online community, and audience engagement and conversion
  • Work with senior marketing communications staff to develop social media strategies, plans, and initiative-driven content
  • Proactively reach out to sub-recipient agency sites at community health centers and hospitals to assist, develop and share family planning campaigns and cross promote availability of family planning services in those clinics
  • Develop social media content calendars for campaigns, initiatives, program priorities, and ad hoc needs and request
  • Build community and engagement by following, commenting, sharing, retweeting, and otherwise engaging with influencers, partners, and various constituents/accounts, namely the partner community health centers and hospitals involved in the ABCD Family Planning Partnership
  • Write, edit, and proofread content/posts in the ABCD brand voice and supporting key messages
  • Plan, implement, and evaluate various sexual and reproductive health communication and marketing activities designed to impact positive health outcomes and encourage the use of available family planning services
  • Schedule/post content including graphics, images, and videos/links
  • Monitor and report on social media insights and analytics on a weekly basis. Recommend redirection and/or refinements to improve post performance, engagement, and effectiveness over time
  • Perform other related duties as assigned from time to time

Job Qualifications:
  • Minimum of a high school diploma or equivalent and one to three years of experience creating successful online content and social media experience required; Bachelor’s degree in marketing, communications, or related field a preferred
  • Must have knowledge of common industry tools (HootSuite, etc.)
  • Superior written and verbal skills
  • Strong writing and communications skills, particularly in translating complex topics into clear, accurate, succinct and compelling copy
  • Possess multitasking and time management skills with the ability to prioritize tasks and work in a fast-paced and demanding environment
  • Knowledge of public health and experience with health promotion preferred
  • Proficiency in Spanish a plus


  • Make an impact on the community
  • Professional development opportunities and trainings
  • Health and Dental Insurance
  • Long-term and Short-term Disability Insurance
  • Life Insurance
  • 403B Retirement Plan with employer match and vesting after 1 year
  • Paid Time Off
  • 13 Observed Holidays